Shifting Minds Limited  Registered office: Twyford House, 51 Twyford Avenue, London, N2 9NR, United Kingdom. 

Website:  www.shiftingminds.com  Copyright © 2023 Shifting Minds Limited    

Registered Limited Company 5003036    VAT Registration 832 3704 46

Helping organisations and people grow Last updated: June 8, 2023

Enquiry

020 8374 3985

We have worked with:-


Private Sector

BT

Muller

SABMiller

AllianzGI

WPP

Discovery Communications

Marks and Spencer

Manpower

Hays

GE

Brambles

Siegwek

Hitachi Rail

Kaplan Financial

Aircom International

Airwave

Spire Payments

Devonshire

Salt

BPP

TubeLines

Nexen

Cabot Financial

OPC Consultancy

MI Sport

People & Partners

Energise Consultancy

Salt Recruitment

Devonshire Recruitment

Consult HR

Mutual Bank

UK Retail Banks

Merchant Bank

Insurance companies

Engineering companies

High street retailers

Management Consultancies


Public Sector

BBC

HMRC

Post Office

NHS

Citizen’s Advice

Basingstoke Council

Ken and Chelsea Council

Northamptonshire Council

East Sussex council

Hampshire Council

City Council

Health authority


3rd Sector

Marie Curie Cancer Care

Prostate Cancer UK

Royal College of  Nursing

City and Guilds

YMCA

ABE

Family Housing

Peabody Trust


Strategic and Commercial Skills Workshop

Custom designed:

Quality, in-house training for your organisation’s needs

Overview:

This workshop will help your staff think more strategically about your products and services. Utilising a real life organisation / business scenario drawn from your organisation, this workshop will allow participants to undertake strategic and market analysis, speak to simulated or real customers before making their recommendations to key stakeholders within your organisation



Strategic and Commercial Skills Workshop


“I wish they would think about this organisation as if it were their own business!”






Training Style:

Business school style: Interactive, enjoyable  and thought provoking. The workshop uses inputs from the course leader, case studies from your organisation, role plays, group and individual exercises


More Information:

If you want to know more about this course or its suitability for you or a colleague, call us on 020 8374 3985 and speak informally to one of our course leaders, or message






Who will benefit:

  • Managers, senior managers or professionals who wish to improve their Strategic and Commercial thinking skills
  • High potential employees including graduates
  • Sales and Marketing employees
  • Product or service designers
  • Any employee who wishes to have a better understanding of how their own organisation / business operates


Objectives:

  • To develop strategic thinking and analysis skills
  • To be able to analysis a strategic scenario in terms of the operating environment and market conditions
  • To develop a commercially astute mindset
  • To practice interviewing real or simulated customers
  • To generate a range of strategic options and to understand their impact on internal factors e.g. employee capability, current culture and systems support
  • To recommend a small number of viable options - supported by an initial business case
  • To generate some real insights into an organisation / business scenario that informs decision makers in the real world


Content:

(We customise and structure the content to your organisation's specific needs)


  • Strategic analysis e.g. PEST and SWOT
  • Marketing analysis - Porter’s 5 forces, Boston Matrix  and Value Chain analysis
  • Data pack analysis
  • Customer profiling
  • Features, advantages and benefits
  • Customer value propositions
  • Customer segmentation
  • Product life-cycles
  • Commercial factors
  • Cost - benefit analysis and business case preparation
  • Organisational design and development
  • Risk analysis
  • Presentation preparation
  • Delivery of presentation to key stakeholders