Shifting Minds Limited  Registered office: Twyford House, 51 Twyford Avenue, London, N2 9NR, United Kingdom. 

Website:  www.shiftingminds.com  Copyright © 2023 Shifting Minds Limited    

Registered Limited Company 5003036    VAT Registration 832 3704 46

Helping organisations and people grow Last updated: June 8, 2023

Enquiry

020 8374 3985

We have worked with:-


Private Sector

BT

Muller

SABMiller

AllianzGI

WPP

Discovery Communications

Marks and Spencer

Manpower

Hays

GE

Brambles

Siegwek

Hitachi Rail

Kaplan Financial

Aircom International

Airwave

Spire Payments

Devonshire

Salt

BPP

TubeLines

Nexen

Cabot Financial

OPC Consultancy

MI Sport

People & Partners

Energise Consultancy

Salt Recruitment

Devonshire Recruitment

Consult HR

Mutual Bank

UK Retail Banks

Merchant Bank

Insurance companies

Engineering companies

High street retailers

Management Consultancies


Public Sector

BBC

HMRC

Post Office

NHS

Citizen’s Advice

Basingstoke Council

Ken and Chelsea Council

Northamptonshire Council

East Sussex council

Hampshire Council

City Council

Health authority


3rd Sector

Marie Curie Cancer Care

Prostate Cancer UK

Royal College of  Nursing

City and Guilds

YMCA

ABE

Family Housing

Peabody Trust


Business writing skills


Custom designed:

Quality, in-house training for your organisation’s needs

Overview:

This workshop covers all of the essentials required for effective business writing. Attendees learn how to approach their audience, structure their communications and write in an effective and concise manner. Report writing, presentations, emails and letters are all covered.  


Business writing skills


"I'm sorry the cabinet paper is four pages long, I didn't have time to write only two."


(Winston Churchill)













Training Style:

Interactive, enjoyable  and thought provoking. The workshop uses inputs from the course leader, group and individual exercises, and simulated interviews.


More Information:

If you want to know more about this course or its suitability for you or a colleague, call us on 020 8374 3985 and speak informally to one of our course leaders, or message


:






Who will benefit:

Anyone who wishes to improve their written communications

Objectives:

By the end of this course you will be able to:

  • Be clear about the aims of their communication and the needs of their audience
  • Structure their message – ensuring their audiences reads their communication
  • Chose the most effective medium of communication in different situations
  • Understand how to use language and grammar effectively
  • Write effective e-mails, reports and presentations in line with in-house communication guidelines

Content:

(We customise and structure the content to your organisation's specific needs)


  • Defining effective communications
  • What are the barriers to good communications?
  • 4-step model for achieving effective communications
  • What am I trying to communicate?
  • What is the audience interested in?  
  • How will my audience receive my message?
  • Using brainstorming and mind mapping to identify the content of your message  
  • Using a structured thinking approach for designing your communication
  • The magic number for good structure
  • six types of logics for structuring a communication
  • Anticipating your audience’s questions
  • Developing a level-by-level approach to giving details
  • Using a structuring planning sheet before you start writing
  • Following in-house guidelines on report formats
  • An effective approach to structuring introductions
  • How to get the reader’s or listener’s attention
  • Choosing the appropriate level of formality
  • Guidelines on sentence length, accuracy and brevity.
  • Guidelines on the use of language and grammar
  • Active vs. passive writing
  • Picking a level of formality for your writing
  • How to use jargon
  • Using MS word to check “fog index” and other readability statistics.  
  • Formatting guidelines
  • Personal action planning